DataCraft Studio
Our Story
Small studio. Thoughtful apps.
We started DataCraft Studio to build the apps we kept wishing existed—thoughtful, beautifully designed tools that make complicated parts of life feel simpler.
Right now, we’re focused on fitr+: it brings your entire fitness journey together and tells you what to change.
We care about the details: what deserves to be included, what should stay out, and where AI can be genuinely helpful instead of simply being added for the sake of it. Every feature has a reason to exist, and every app is something we would want to use ourselves.
fitr+
Fitness Logs, Accountability, and Progress
fitr+ starts with what you log — workouts, meals, weigh-ins. Logging is the easy part. What it does with them is the point: a body map shaded by how much each muscle has actually done, trends across training, nutrition, body composition and daily steps, and what you eat set against an estimate of what you burn.
Each week it hands you a Weekly Review — training, nutrition and body composition read together, naming what slipped and what is worth doing about it next.
Your e-coach delivers all of it. You pick one and give it a name; it celebrates your wins as they happen, keeps you accountable, and answers your fitness questions. Instant Answers come straight from your own logs; the open-ended ones are AI-generated with your real training history as context, rather than generic advice. Your e-coach is powered by machine learning and AI, not a human trainer.
fitr+ features:
- Log a workout in seconds — Log exercises with sets, weight, reps, and a rest timer. Use features such as supersets, one-time and ongoing notes, last session’s values, and more.
- Auto-log meals — Scan food barcodes or search our curated foods database. Use features such as saved foods, favorites, meal photos, and schedules that log for you.
- Your personalized e-coach — Choose your e-coach avatar. It celebrates your wins, helps keep you accountable, and answers your fitness questions. Powered by machine learning and AI (your e-coach is not a human trainer).
- Personalized Progress Overview — A body map shaded by how much each muscle has actually done, over any range, accompanied by beautiful infographics around weight, body fat, energy balance and daily steps.
- Trends for everything — Track your progress on workouts, nutrition, body composition, steps, and more through trends, all on one page, with key insights on your performance.
- AI-powered plans and questions — Your e-coach can build workout plans around your schedule and focus areas, write recipes sized to your nutrition targets and the ingredients in your kitchen, and answer fitness questions (AI-powered).
- Energy Points for AI generation — Every day you log a workout earns one, so the AI keeps running on the habit you are already building. More available whenever you want them.
- A weekly review keeps you accountable — Every week, training, nutrition and body composition are reviewed together, providing insights on where you stand and the next steps worth taking.
- Calories in and calories out — fitr+ estimates what you burn from Apple Health (if enabled) or the National Academies energy equations, so that you stay informed on the calories you eat and the ones you burn.
- And so much more — Instant and personalized fitness answers, rest timers, reminders, Apple Health steps, and more.